“New year, new me” is taking on a whole new meaning as we see brands embracing digital transformation and getting creative with how they recover from the devastations of 2020. Maybe it’s because 70% of marketers plan to increase their MarTech spend this year, according to CMO Council’s latest report, but something about this year feels different, in the best way possible. There is a beacon of hope for us ahead.

 

We all thought 2020 was going to be a big year…and I guess you could say it was, just not in the way we meant originally. 2021, however, we’re getting it done. 

 

Marketers are prioritizing lower costs, increased efficiency, globalized and localized campaigns. This all falls under the umbrella of the eight strategic themes we at the CMO Council see for 2021 that you can read about in our most recent blog post here.

 

This month, we’re taking a deep-dive into digital transformation with Helena Mah’s Spotlight article and discussing ways to bond with your customers again in the—dare I say it—“new normal” we live in, in Dr. Steve Rapier’s Featured piece. 

 

Be sure to check out our latest report, “Getting it Done in 2021” where we discuss all this and more. The best part? It’s free! 

 

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